THE ADVANTAGE
YP Print
Life events
The Value

YP Online
Combined Power
Welcome Traffic

Yellow Pages have embraced new platforms for disseminating information and have responded to changing demographics and more sophisticated consumer behavior. With more consumers than ever routinely using online search tools, Internet yellow pages have become an essential part of almost every marketing campaign.

Combining print and internet Yellow Pages in your marketing plans will result in an extended reach. Multiple platforms provide advertisers the opportunity to reach a variety of consumers with varied shopping needs and personal preferences.

Print and Internet Yellow Pages are synergistic. Each lends itself to the special needs of the consumer, while connecting buyers and sellers 24 hours a day, seven days a week, and 365 days of the year.

YP 2006 Facts and Media Guide, YPA

Combined Power of Yellow Pages Directories

Yellow Pages print and online directories generate more than 100 million⁽²⁾ searches in Canada per month.

The Only Time You'll Ever Welcome Traffic

Now more than ever, buyers are using the Yellow Pages^TM Online directories to find businesses like yours.